In-text: ( Bibliography: ( How to Write a Flyer that Sells [online] Available at: [Accessed 23 Oct 2018].

Even in this digital age, printed flyers remain one of the most effective tools at getting your business out into the public.

A common error when creating flyers is to focus almost entirely on photos, images and other design elements. This is reasonable since one of the major perks of flyers is that they showcase a product, service or business visually in ways that a letter can’t.

Good promotional flyers for your business should communicate a message to its audience, and the best way to do that is with words. Without effective writing, someone who sees your flyer won’t know what your product is, where to get it, or why they should even buy it.


  1. Capture their attention
  2. Put yourself in your prospect’s shoes
  3. Call them to action
  4. Use testimonials
  5. Don’t overstuff words
  6. It all comes down to “you”
  7. Put the heat on
  8. Stand out from the crowd
  9. Don’t forget the back
  10. Proofread, proofread, proofread